On the user interface side, an eCommerce website should have search functionality, responsive designs,
and high-quality images. To increase the likelihood of sales, new and repeat, a few features like user-generated
reviews, related items, and social proof should be present as well. All of these should be combined
with security features and seamless, multi-option payment processes.
eCommerce websites require the most features. The challenge is to create a winning website or app that
has all these features while maintaining a
smooth and intuitive feel of the online shopping process.